Any colour can be used for the family crest - the part on top of the helmet, and the charges - the decoration on the shield, but few colours will be used in the remainder of the coat of arms.
If you come across a description of a coat of arms you will find it is in Old French. The following table has the traditional names of the colours, and the meaning of each.
| Colour | Name | Meaning |
| Red | Gules | Military fortitude and magnanimity |
| Blue | Azure | Loyalty and truth |
| Black | Sable | Constancy, and sometimes grief |
| Green | Vert | Hope, joy and sometimes loyalty in love |
| Purple | Purpure | Royal majesty, sovereignty and justice |
| Gold | Or | Worthy ambition |
| Silver | Argent | Peace and sincerity |
The two metals, gold and silver, are usually shown as yellow and white.
As well as colours, a coat of arms may contain furs. These are:
| Ermine | White background with black spots |
| Ermines | Black background with white spots |
| Erminois | Gold background with black spots |
| Vair | Shield shaped divisions of blue and white |
| Potent | T-shaped divisions of blue and white |
When engraving, colour is not possible so there is a correct way to use shading to denote the colours.
| Or | Dots on a clear background |
| Argent | Clear |
| Gules | Vertical lines |
| Azure | Horizontal lines |
| Sable | Checks of horizontal and vertical lines |
| Vert | Diagonal lines from top left to bottom right |
| Purpure | Diagonal lines from top right to bottom left |
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